Services — Dallas, TX · Nationwide

Content, growth and strategy — under one roof

ARC Lab works with growing companies, hospitality groups, law firms and experts. We produce the content, run the campaigns that put it in front of the right people, and help leadership decide where the business goes next.

PILLAR 01

Content Production

Cinematic film, video and photo for brands that want to look like the leader in their market.

Commercial production shoot
01

Commercial

→
Social media content shoot
02

Social Media Content

→
Corporate video production
03

Corporate

→
Event photography
04

Event

→
Post-production cinematic footage
05

Post-Production

→
Studio portrait photography
06

Photography

→
Music video production
07

Music Videos

→
Aerial roof and property photography
08

Real Estate & Property

→
NOT SURE WHERE TO START? Tell us the goal — we'll shape the shoot. Book a Free Consultation
PILLAR 02

Growth & Paid Media

Content only works when the right people see it. We put it in front of them — and measure what it brings back.

What's Included

  • Meta Ads strategy, setup and management (Facebook & Instagram)
  • Audience research, targeting and retargeting
  • Ad creative made and tested by our own production team
  • Pixel, conversion tracking and campaign measurement
  • Google Business Profile and online reputation
  • AI search visibility — show up in ChatGPT, Claude and Perplexity answers
  • Monthly performance report and review call

Who It's For

Restaurants and hospitality groups, franchises, local and regional brands, and professional service firms that already have a good product and need a steady flow of new customers.

PILLAR 03

Strategic Advisory

Senior marketing and creative leadership — without a full-time executive hire.

What's Included

  • Fractional CMO / Creative Director engagement
  • 90-day growth roadmap and quarterly planning
  • Brand positioning and messaging
  • Franchise and multi-location brand systems
  • Thought-leadership programs for founders, attorneys and academics
  • Oversight of marketing teams, agencies and vendors
  • Leadership-level reporting and KPIs

Who It's For

Owners and leadership teams of growing and mid-size companies, franchise brands, law firms and experts who want one senior partner at the table — setting the direction and making sure it gets done.

How We Work

  1. 01

    Discovery Call

    We learn the business, the goal and where you are today.

  2. 02

    Audit & Roadmap

    We review your content, channels and visibility, then propose a clear plan.

  3. 03

    Build & Launch

    We produce the content and launch the campaigns.

  4. 04

    Measure & Grow

    Monthly numbers, honest reviews and the next move.

Frequently Asked Questions

Can I hire ARC Lab for just one service?

Yes. Many clients start with a single production or a Meta ads campaign. The three pillars are built to work together, but each one can be booked on its own.

What is a fractional CMO?

A fractional CMO is a senior marketing leader who works with your company part-time. You get strategy, planning and team oversight at the leadership level without the cost of a full-time executive hire.

Do you work with companies outside Dallas?

Yes. Production is on-location across Dallas–Fort Worth or by travel, while paid media and strategic advisory are delivered remotely for companies anywhere in the US.

What kind of companies do you work with?

Growing and mid-size companies, restaurant and hospitality groups, franchises, law firms and professional services, and experts such as attorneys and academics who want to build authority.

Book a Free Consultation

Or call +1 (817) 701-8047